Arkansas Media

It Is Time For A SWIM Party!

Blake Rutherford and Emily Reeves. Be like them.
Blake Rutherford and Emily Reeves. Be like them.

Local blogging wunderkinden Blake Rutherford (of Blake’s Think Tank fame) and Emily Reeves (Ms. Adverthinker), both of Stone Ward, had a big splashy announcement today about their new online initiative, SWIM.

That stands for Stone Ward Interactive Meetings, which is some kind of new web-based discussion thingie aimed at college students and, I don’t know, online sexual predators, most likely. I watched the little video but I’m still not sure if I’m real clear on how it works.

But this photo is intended to help me better understand, because it shows Blake and Emily modeling classic “young people” behavior. Blake, leaning against a colorful wall in the casual manner of young people everywhere, is reading the Huffington Post (probably) on his Blackberry, or maybe he’s sending a “tweet” to President Obama. Meanwhile, Emily is firing off an angry e-mail to someone somewhere who didn’t include enough women on a list.

So this photo is aspirational, and it makes me want to be like them, and I now know that SWIM will make that possible, even for someone like you. But to make that happen, you must click on this link.

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9 thoughts on “It Is Time For A SWIM Party!

  • You don’t think Blake airbrushed that torso do you? Looks pretty thin.

  • I HAVE to know how many hours you put into that Photoshop job.

  • David Kinkade

    What Photoshop job?

  • Blake Rutherford

    Well played, Ass.

  • Bubba Gump

    I was wondering if this SWIM might be a skinny dip party instead. Emily there has potential. What? Cough. No, Bubba Gump is not one of the online sexual predators of which you speak.

  • DumbArkie

    I think even though they’re standing together they’re actually tweeting each other. You know like when you and your little brother got walkie-talkies for Christmas but you had to be in the same room for them to work.

  • Fourche River Rex

    Stone Ward? What the hell is that? It sounds like the old Roman section of London or something. And what is it they are standing in front of? Is that Bill Cosby’s sweater? Has someone blown Bill Cosby’s sweater up really big? Did Rick Moranis blow Bill Cosby up giant sized after he got through with that toddler and now Blake and that gal are about to be swallowed like so many pudding pops?
    No, no. It can’t be Bill Cosby’s sweater as it appears there is some sort of strange, misshapen phallus at Blake’s right elbow and Bill Cosby wouldn’t have a phallus on his sweater. Whew! Glad that’s cleared up.

  • I feel like I just got through watching one of those workplace safety vids. And where the hell is Blake’s pocket protector?


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